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KMID : 0665420190340040401
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Korean Journal of Food Culture
2019 Volume.34 No. 4 p.401 ~ p.410
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A Study on the Service Quality of Management Consulting of Traditional Korean Markets and This Affects the Management’s Performance - Mediating Effects of Utilizing Management Consulting -
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An Sang-Hoon
Park Mi-Ra
Lee Yong-Chul
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Abstract
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This study investigated the influence of the quality of a business management consulting service and the mediating effectof utilizing a business management consulting service. For this purpose, data was collected from 200 self-employed workersof the Moonchang market in Dasejun, the Yongdap market in Seoul and the Jatgeoeul market in Gapyeong. The result ofthe study are as follows. First, it was found that the quality of interaction, the quality of the result and the quality of thephysical environment have significant influences over peoples’ financial aptitude. Second, it was found that the quality ofthe interaction, the quality of the result and the quality of the physical environment have significant influences over peoples’non-financial aptitudes. Thirds, the evaluation of a mediating effect of utilization of a business management consultingservice on the relationship between the quality of a business management consulting service and business performanceshowed that it has a significant influence in all ways and so this, proved its mediating effect. Therefor, as one of the meansto activate traditional markets in Korea, it would be beneficial to actively introduce a business management consultingservice and this would achieve a better performance through efforts to change the perception of employees and consultantsabout post-management of business management consulting services.
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KEYWORD
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Traditional market, management consulting, service quality, management performance, consulting utilization
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